Marketing information includes information regarding product which we are advertising. Marketing message must not make claims that can't be verified. Sales and marketing messages are illegal if they falsely advertise product prices, performance capability, quality or other product characteristics. Products should always be advertised according to its characteristics or the features it includes. If they give false information to their audience it will lead to bad effect on existing customer. Market message must not decieve the buyer in any way. if customer complain that a product does not perform as advertised then it will have negative effect on them. Sellers of service must also be cautious about the language they use to describe the product. Letters,reports and proposal should be described properly. Dangerous words for ex inspect,determine and assure should be avoided immediately. Marketing information is very important to increase market of products. So, products should always be avoided from false advertising and unfair pricing practices.
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